Surfer Essentials — Level 1
Use Surfer's Content Editor, Content Score and AI tools to write helpful, accurate pages for readers and AI search, without chasing scores or misleading anyone.
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What you will learn
- Describe Surfer's main tools for content and AI search
- Explain how Content Score is calculated and why it's a guide, not a goal
- Brief AI writing tools and keep your organisation's voice
- Check facts, avoid misleading claims and disclose AI use as required
- Read AI tracking data carefully and protect confidential information