AI for Marketing and Content Creation
Enable marketers and content creators to use AI for audience research, positioning, copywriting, social media, creative assets, SEO, analytics and content planning, while meeting copyright, consumer law, privacy and authenticity obligations through clear approval workflows.
Upcoming course. LMS delivery and enrolment are not open. Release dates will be confirmed.
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Planned learning outcomes
- Use AI to analyse audiences, sharpen brand positioning and plan a content strategy grounded in real evidence
- Produce on-brand copy and social content with AI, using briefs, voice guides and a claims register
- Develop campaign concepts and creative assets responsibly, including images, video and voice
- Apply search guidance, analytics and content calendars to AI-assisted content
- Explain copyright, consumer law, privacy and authenticity obligations that apply to AI marketing in Australia, with international context
- Design an approval workflow and editorial review checklist, and plan a multi-channel campaign